In 2006, Dos Equis began its most famous ad campaign of all time. The campaign was centered around Jonathan Goldsmith and how he’s the most interesting man in the world. At the end of these ads, Goldsmith says, ‘I don’t always drink beer, but when I do, I prefer Dos Equis.”
As seen on the left, people on the internet began making their own similar phrases and putting them over Goldsmith’s picture. The ability to create these phrases was not very hard and simple creativity could get people lots of views which only helped the meme grow. These memes quickly took over the internet as everyone could relate to them. During this time in television, you could not watch more than an hour before seeing this ad at least one time and it even got the Time Magazine best ad of 2007. This made the meme more familiar to people and allowed for many people who do not regularly look at memes to relate to one. Due to this relatability, the ad and meme are still common knowledge today.